Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Kim Thomson
After working her way up to the position of Controller of a $150 Million-dollar manufacturing firm, Kim Thomson decided it was time to move on. Her desire to apply over 20 years of experience in accounting and finance to build a business of her own, led Kim to the southern California real estate industry. In June 2001, she created a practical, 5-year business plan to gradually move from her full-time Controller position to full-time real estate agent.
Planning makes perfect. Kim left the corporate world to focus solely on real estate within 2 years of starting her real estate career. Her highly developed analytical and leadership skills, along with her keen ability to listen and interpret her clients’ home buying and selling requirements, are the secrets to her success. Kim prides herself on making excellence as a minimum standard and putting the client’s interest first, which is why almost 70 percent of her business is generated from referrals. As Kim says, "I treat each client’s transaction as if they were my own."
Kim continually studies real estate market trends and makes adjustments to her real estate practice to keep up with the most important trends. She maximizes the Internet for the obvious benefits of her home sellers and buyers. Kim keeps in touch with the local business community by her involvement in the Valley Industry Association (VIA), Women’s Council of Realtors and Soroptimist International. This commitment to her profession has consistently placed Kim in the Top 1% of Realtors nationally.
Kim’s spare time is dedicated to her husband Lee, their 5 children, 9 grandchildren and 4 great grandchildren. Kim along with her husband Lee love to RV travel as much and as often as possible. Her other passions include spending time at the beach, water sports (boating and jet skiing) and pottery.
Kim’s greatest satisfaction in her real estate business is watching her clients fulfill their dreams. A multi-million dollar profit and loss statement is no match for the satisfaction of helping her clients find the property they can call "home." Kim says "I’m blessed to have the finest clients and to have found a business which gives me so much satisfaction."
Equity Union - Real Estate
Suite 100
Valencia, CA 91355
United States